Sustainability Victoria | Small Acts, Big Impact
I led integrated marketing production that aligns brand strategy with accessibility standards and audience engagement goals. For Sustainability Victoria’s Small Acts, Big Impact campaign, I delivered end-to-end creative across multilingual video and graphic design assets, supporting waste reduction messaging for CALD communities and the broader Australian public. I oversaw the rollout of posters, social media tiles, meal planners, stakeholder packs and FAQs. Collaborating with translators, designers, a slew of savvy animators and editors to ensure consistency across print, digital and broadcast channels. My expertise in managing creative assets and technical specifications enables me to guide cross-disciplinary teams and deliver high-impact outputs that drive strategic outcomes and measurable community engagement.
Video Suite
Sustainability Victoria’s “Small Acts, Big Impact” campaign delivered a suite of final video assets tailored for diverse audiences and platforms.
A 2-minute flagship video supported full-length storytelling and community engagement, embedded in stakeholder kits and outreach packs.
A 1-minute version was optimised for social media and quick-view platforms, retaining core messaging in a digestible format.
Multilingual adaptations featured translated voiceovers and subtitles in Arabic, Cantonese, Dari, Greek, Hindi, Italian, Khmer, Mandarin, Vietnamese, and Punjabi. These 30-second versions focused on key behavioural prompts such as bin sorting, food waste reduction, and reusable habits.
Social media cutdowns (15–30 seconds) were created for Facebook, Instagram, and YouTube, each highlighting a single “small act”.
Illustration Assets
The “Small Acts, Big Impact” campaign delivered over 200 bold, inclusive illustration assets tailored to Victoria’s diverse communities. Designed for accessibility, multilingual adaptation, and cross-format deployment, assets were supplied in vector and raster formats with overlays and style guide support for council localisation. Final outputs were used across print, digital, video, and multilingual outreach materials.
Diverse Hands
Core motif: A wide range of illustrated hands performing sustainable actions (e.g. sorting waste, rinsing containers, reusing items).
Variations: Skin tones, sleeve styles, and hand gestures were diversified to reflect Victoria’s multicultural population.
Usage: Featured prominently in posters, animations, bin tags, and social media tiles.
Waste & Recycling Items
Illustrated objects: Food scraps, containers, paper, textiles, electronics, and garden waste.
Stream-specific icons: Designed to align with Victoria’s four-stream recycling system (glass, food and garden organics, mixed recycling, and landfill).
Styling: Flat vector style with high contrast and accessibility compliance.
Everyday Household Items
Reusable and recyclable items: Drink bottles, takeaway containers, shopping bags, and food packaging.
Behavioural prompts: Each item was paired with a “small act” message (e.g. “rinse and recycle”, “reuse before you toss”).
Cultural & Environmental Motifs
Community symbols: Subtle nods to CALD communities through textiles, food items, and household objects.
Nature elements: Leaves, water droplets, and sun motifs to reinforce environmental themes.
Where They Were Used
Posters, flyers, bin stickers, and tags distributed statewide
Social media tiles and animated GIFs for councils and community groups
Multilingual outreach packs with culturally adapted illustrations
Video animations incorporating illustrated hands and waste items
Style guide assets for councils and partners to localise materials
Final Deliverables:
Modular illustrations for posters, flyers, bin tags, social tiles, animated GIFs, and stakeholder kits
Static and animated assets, including hands and items in motion for social media
Accessibility overlays with high-contrast backgrounds and clear iconography for low-vision users
Multilingual adaptations paired with translated messaging in Arabic, Cantonese, Dari, Greek, Hindi, Italian, Khmer, Mandarin, Vietnamese and Punjabi
Editable formats supplied for council localisation and cross-platform deployment
