Social as strategy, not just a channel.
I’ve been producing social-first content for almost a decade, creating for platforms from the start with native formats, hooks and pacing designed for how people scroll and engage. I keep it agile, culturally aware and built to perform.
Produced these social-first videos built on Cadbury’s content pillars.
Strategy: Defined the purpose, audience insights, pillar development, pillar structure and brand alignment to keep every post consistent across platforms.
Execution: Produced platform-native edits, motion, sound design and graphics in 9:16, 4:5, 1:1 and 16:9, using hooks, pacing and mixed formats designed for how people scroll and engage. Versioned content for organic and paid social, then worked with the team to track performance by pillar to refine and optimise.
For more examples of live action projects please contact Kylie at hello@kylierisson.com
